Shigira Resort streamlined its activity booking operations and increased sales through implementing Nutmeg's digital reservation platform. Sometimes the best growth strategy is simply making it easier for guests to say yes.
The challenge
Shigira Resort faced significant operational inefficiencies with their traditional booking methods. All activity reservations were previously made in person or by phone, requiring 3-4 dedicated staff members just to handle customer reception and inquiries. The Leisure Division struggled with inventory management, lacking proper data visualization tools to make informed decisions. Management relied solely on subjective, on-the-ground perceptions rather than numerical data, making it extremely difficult to identify improvement opportunities during critical peak seasons.
The solution
Implementing Nutmeg's web reservation system provided Shigira Resort with:
- 24/7 online booking capabilities for guests
- Real-time inventory management dashboard
- Comprehensive sales data visualization
- Customizable activity configurations
"By visualizing product data quicker, we are now able to detect changes in sales trends earlier and take action immediately."
Kunihiro Sugimoto, General Manager, Operations Planning Division at Shigara Resort.
The results
The impact of Nutmeg's platform has been transformative for Shigira Resort:
Exceptional Revenue Growth:
- 150% increase in sales compared to the previous year
Digital Transformation:
- 92% online reservation rate for activities in April 2025
- Complete shift from traditional booking methods to digital platform
Operational Efficiency:
- Reception staffing reduced from 3-4 employees to just 1 person
- Freed staff reassigned to activity operations, increasing inventory capacity
- Immediate access to sales data versus previous month-end reviews
Strategic Decision Making:
- Enhanced data visualization enabling early detection of sales trends
- Ability to make immediate adjustments during peak sales periods (July-September)
- Shift from subjective decision-making to data-driven strategies
Enhanced Guest Experience:
- 24/7/365 reservation capabilities from anywhere
- Improved convenience compared to phone or in-person bookings
"Now, it's hard to imagine operating without Nutmeg's web reservation system," says Kunihiro Sugimoto, General Manager, Operations Planning Division at Shigara Resort in Okinawa, Japan. "By visualizing product data quicker, we are now able to detect changes in sales trends earlier and take action immediately."
The resort particularly values Nutmeg's dedication to their success: "Nutmeg is the only direct sales system that allows for specific customization of activities," says Kunihiro. "They truly care about increasing sales, and we will continue building a long-lasting, mutually beneficial relationship with them."
Beyond the technology itself, Shigira Resort appreciates Nutmeg's exceptional service: "In addition to regular meetings and support via chat and phone, they also report results, follow up with us in a timely fashion, and even propose solutions to issues we run into. No other company has cared for our sales as much as Nutmeg."
By implementing Nutmeg's comprehensive digital platform, Shigira Resort has not only achieved remarkable revenue growth but also transformed their operational approach with data-driven decision making.
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"It's been incredibly beneficial having real-time updates to bookings, allowing us to better optimize staff scheduling and operations compared to managing reservations on paper. The ability for guests to review details online with Nutmeg helps put them at ease.”
“Nutmeg has significantly improved the efficiency of the HiBus site by eliminating almost all manual operations by staff.”
“It's hard to imagine operating without Nutmeg's web reservation system. By visualizing product data quicker, we are now able to detect changes in sales trends earlier and take action immediately."
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