Nutmeg news

The inside scoop

What's actually working in attractions and hospitality right now,
plus the occasional wild idea that just might change everything.

Venue optimization

The AI advantage in hospitality for attractions and hotels

AI-powered visitor intelligence is revolutionizing attractions by turning staff into experience wizards who can anticipate guest needs before they're even expressed. The secret isn't replacing human connection—it's supercharging it with real-time data that transforms ordinary visits into magical, personalized experiences.

Guest experience

Time is money: How guest dwell drives revenue

Research proves that just a 1% increase in guest dwell time drives a 1.3% boost in revenue—yet most attractions are missing this massive opportunity hiding in plain sight. The secret isn't getting more visitors through your doors, it's keeping them engaged longer with smart solutions that turn every extra minute into profit.

Digital transformation

Disney's customer service principles in the age of AI

Disney's legendary customer service principles aren't outdated in the AI age—they're supercharged by technology that can anticipate guest needs and create "practical magic" at unprecedented scale. The secret is using AI not to replace human connection, but to free your staff from routine tasks so they can focus on creating the emotional moments that turn visitors into lifelong fans.